Rural areas have their own unique flavor and tend to require a unique consideration when it comes to pricing.
Be a student of your clients and customers. Maintain some sort of dated log or journal regarding the trends you see in your area, noting seasonal or periodic changes. These notations are a critical tool with regard to pricing and your business equilibrium point.
And it is likely your pricing will be a creative blend of all four of the basic methods of pricing! Consider the points presented in: Nine Factors to Consider When Determining Your Price and Four Factors of Pricing. Additionally, for service providers, consider these useful tips: Factors to Consider When Pricing Design Services.
Basic Methods for Determining Price
- Cost-plus pricing
- Competitive pricing
- Markup pricing
- Demand Pricing
The Psychology of Price
There is another dimension regarding price: What is going on in the mind of your clients and customers? How will their emotions affect their spending decisions?
- Multiple Unit Pricing {cost saving via quantity buying: 30 cents each or 4 for $1.00}
- Odd Number Pricing {pricing set at 99 cents instead of $1}
- Prestige Pricing {high markups when the product is unique or distinctive}
Equilibrium Point
The economic point of equilibrium is the minimum quantity of services or units required to be sold to cover the cost of business or production. Above this level, there is profit and the opportunity for investment — below this level, well, you cannot survive there for very long! 
Calculating your equilibrium point enables you to be fully aware of the minimum amount of business sales required to maintain and grow your business. It is the critical element when determining pricing and planning for the overall operation of your business.
We don’t have much in the way of a business strategy. Like no business plan. Which I say to torment all my friends who are VCs or MBAs. That’s always entertaining. The deal is, it’s a mixture of luck and persistence.
~Craig Newmark
